Asks Dominic Utton of the Telegraph. In his article Dominic tries to answer the question
Bumbling, childlike and the butt of endless jokes, why are men constantly portrayed as idiots on television,
It’s insulting. It’s misandrous. It’s #everydaysexism on a massive, socially-acceptable scale, beamed right into our living rooms. And – to be frank – it pisses me right off.
Now imagine these adverts with roles reversed – where a mother is being ridiculed by her husband and ignored by her children. Where a nation is being encouraged to laugh at the ridiculous, pathetic woman. You can’t, can you? Of course not – because such an ad would never be made. It would be outrageously sexist.